| The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note |
| 作者姓名：Kirk Kristofferson, Janice Zolf, Mike Rosenbaum |
| | 商品編號：W27079 |
| 出版日期：2022/06/06 | 內容長度：17 頁 |
Teaching note for product W27078.
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| The Chosen One: The Digital Distribution Dilemma at Fitz Games |
| 作者姓名：Kirk Kristofferson, Janice Zolf |
| 商品類型：Case (Field) | 商品編號：W27078 |
| 出版日期：2022/06/06 | 內容長度：11 頁 |
In 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through .....more
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